A new home. A new chapter. A new look.
As UFCW Local 135 prepares to open our new headquarters on June 16, we’re proud to unveil a new logo that reflects our future.
For over seven years, the Rebel Eagle logo served as a symbol of resistance to our union’s negative past and represented an important leadership change within Local 135. As we turn the page and move into a new era, we felt it was time for a new identity.
Inspired by San Diego’s Southern California spirit, our new logo reflects the region we serve and the bright future ahead. While our look is changing, our commitment to fighting for our members remains stronger than ever.
The Rebel Eagle helped us move beyond the past. This new logo represents where we’re going next.
Forward Together, Stronger Than Ever!